Recalibrate your vision, revise your goals, and reconnect your hustle with intention and strategy.

Are you a multi-passionate coach, healer, or thought leader who feels STUCK, OVERWHELMED, AND UNSURE about whether you want to pivot, rebrand, or quit?

You did not come this far to only come this far.

No one ever said the entrepreneurial journey would be easy and if you want to turn in the towel, that’s ok.

While you may have started as a “boss babe determined to crush it,” the realities of an unsustainable *rise and grind* mindset are not only wearing on your physical self but also draining your mental and emotional well-being.

You don’t have to suffer in silence to pursue what you desire.

Retrograde transits happen for all planets, not just Mercury and they’re generally an opportunity to give you permission to take a break and recalibrate.

You don’t have to wait until Mercury is in haterade to go through this reflective process. Before you pivot, rebrand, or quit this entrepreneurial journey, let’s do a quick deep dive into your brand, business, and vision.

Who do you want to be? What do you want to do?

These Qs, although simple on the surface, can be difficult to answer when you either don’t know what you want or are afraid to vocalize it…to me or yourself.

Please note, that your purchase is a pre-order and the Brand Retrograde Clinic Masterclass will be available on Monday, June 6th at 11:11am EST.
Enroll in Brand Retrograde Masterclass

Are you ready to…

» Reflect on how you’ve already grown

» Revise how you want to show up in the world

» Revisit your monetization strategy

» Rewrite the stories you tell yourself & others

» Recalibrate your routines and workflow

Brand Retrograde Clinic is an on-demand masterclass designed to help you reflect on your progress and identify who you want to be so you can bridge the gap between where you are and how you want to evolve your hustle to support your growth.

Your Enrollment Includes:

Downloadable Worksheets to Print or Complete as Fillable PDFs

On-Demand Digital Masterclass, Accessible as a Video and Audio

Digital Copy of the Align Your Hustle Workbook

Upgrade to include support:

Unlimited Email Coaching,
for Two Weeks

One 30-Minute Consultation, Recorded via Zoom

Accountability Check-In, Two Weeks After Your Last Session

Select Your Enrollment:

Masterclass Only

One time
payment of



Masterclass and Support

One time
payment of


My name is Vicky and I am a

Brand Strategist & Storyteller


I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to organize their strategy, monetize their expertise, and diversify their offerings with self-publishing. I am also the creative genius behind the Multi-Passionate Blueprint and the Sacred Journey Oracle Deck.

As a seasoned pro with over 15 years of experience in vocational counseling, web design, and online marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building an intentional brand and business.

I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.

I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship.

When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.

Where You May Have Seen Me

Where You May Have Seen Me
What Others Have To Say About Me…

Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.

She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.

Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big

Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.

Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.

Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.

Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.

Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivered to my audiences.

Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista

She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.

Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.

I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it to the next level.

Christine Gutierrez, Therapist, Author, and Founder of The Diosahood

For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.

Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.

To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.

Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren

I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.

Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..

Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.

Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital