YOU ARE READY FOR YOUR
BRAND + BUSINESS TO EVOLVE
AND YOU WANT GUIDANCE TO MAKE IT COHESIVE.
If you’ve believed this whole time that you had to choose between your passions or that you need to be ONE thing, there’s another way.
CREATIVE GENIUS METHOD is a coaching program for when you have expertise that you want to go all-in on and make it your signature imprint for programs, courses, books, products, events, and content.
We will spend the next three months organizing your magic so you can shine & thrive with a signature offering that is custom-made to leverage your expertise.
Are you ready to…
» Organize your secret sauce recipe
» Create a signature process with your expertise
» Hone storytelling skills to articulate your competitive edge
» Diversify how you monetize your expertise
» Simplify how you create systems to manage your brand & business
CREATIVE GENIUS METHOD is ideal for coaches, healers, and thought leaders who want to consolidate their ideas and diversify how they monetize their expertise.
It doesn’t matter how niche and specialized you think your niche is, you are not the only one rocking this hustle. Creating your own signature formula, framework, and methodology helps position your expertise as an authority.
If you are investing energy, resources, and sweat equity into your brand + business, why not make it pop so that the people who need your magic the most can find you?
Think about how much more impact you could have if you were to align a transformation process that supports your clients and highlights your strengths as a coach, consultant, educator, strategist, healer, speaker, activist, creative, performing artist, and thought leader?
Over the next few months, we will work intensely to craft your bankable secret sauce and align your vision with a sustainable brand offering.
Because doing the “work” doesn’t have to mean overworking yourself into overwhelm.
Brand Your Vision
In this session, we will review your body of work and create a baseline for who you are and how you want to shine with your brand + business.
We will also discuss how to evolve your vision, identify your creative genius, and address any intentions for a pivot or rebrand.
The purpose of this session is to outline the foundation for your creative genius so you have clarity on how to articulate your vision, business, and competitive edge.
Develop Your Framework
In this session, we will outline your expertise pillars and secret sauce formula so you can diversify how you monetize your brand.
We will also break down your methodology, conceptualize your signature framework, and identify your influence technique.
The purpose of this session is to create a framework that becomes the basis for your content strategy, signature offerings such as courses, programs, services, memberships, books, and products.
Package Your Offerings
In this session, we will take your creative genius and align it with a scalable business model so you can lay the foundation for delivering your offerings.
We will forecast your strategy, milestones, and launches so you can plan your workflow accordingly and stay consistent with your financial goals.
The purpose of this session is to focus on pricing strategies, review platforms, and set up the tech logistics so you don’t have to worry about how to deliver your goods.
Practice Your Craft
In this session, we will work on your delivery so you can get comfortable with amplifying your message and asserting your thought leadership.
We will outline your speaking points and organize your webinar, workshop, and/or training so you can speak with authority and for impact.
The purpose of this session is to rehearse how you deliver your magic so you can work out any kinks with your confidence and get you to a point where you are comfortable talking about your expertise and offerings.
In this session, we will co-create your materials including but not limited to formatting PDFs, graphic design, and configuring your offering pages.
We will design the tools you will use to deliver your magic so you can launch with ease and feel confident about taking the next steps with your offerings.
The purpose of this session is to give you the goods you need to launch with ease so you can focus on attracting customers and delivering your expertise.
In this session, we will finalize what’s needed to realize your vision including but not limited to test driving your systems and finalizing materials.
We will tie up any loose ends and pending tasks that need to get done in order for you to shine + thrive with your creative genius method.
The purpose of this session is to help give you the reassurance that you’ve got this and make sure you have a sustainable strategy for managing and executing your brand & business.
What’s Included with Your
Private Coaching Program
1. Virtual Sessions + Recording
Your sessions are DONE VIA ZOOM + RECORDED however you will want to take detailed notes of any breakthroughs and aha moments.
Consultation sessions are scheduled for 90 minutes and can run for up to two hours, depending on the complexity of your brand, business, and vision.
The creativity intensive session lasts for up to four hours and is structured to co-create the materials you need to execute your CREATIVE GENIUS METHOD.
2. Unlimited Access to Me
I’m here to answer Qs via email, WhatsApp, or Google Chat throughout the duration of our time together.
Feel free to reach out when you need support, motivation, or guidance in between your sessions.
3. Supporting Workbook
You will receive a workbook to help guide you along the way so you can come prepared for the sessions.
Reference back to this workbook whenever you feel stuck. You can also use it to onboard any supporting team members or staff.
4. Creativity Support
Get design and copywriting help as you create the materials that complement your brand + business.
This includes and is not limited to reviewing copy, light graphic + web design, WordPress assistance, and formatting downloads.
5. ACCOUNTABILITY FOLLOW-UP
We will reconnect three weeks after your last session, to discuss any lingering Qs, challenges, and review your progress.
This is a great time to recalibrate, make adjustments, and get hands-on support to help you stay focused and on track with your vision.
My name is Vicky and I am a
Brand Strategist & Storyteller
I work with mission-driven brands, socially conscious businesses, and soulful entrepreneurs who want to create opportunities for aligned profitability. I am also the creative genius behind the Multi-Passionate Blueprint and the Sacred Journey Oracle Deck.
As a seasoned pro with over 15 years of experience in vocational counseling, design and digital marketing, I leverage my expertise to support businesses and individuals with creating a holistic approach to building a brand + business.
I’ve worked with major media and entertainment brands including NBC Universal and Vme TV, creative agencies including 360i and d expósito & Partners, startup initiatives including the Alley + Florida International University (FIU) Ratcliffe Startup Studio and NYC Department of Small Business Services: Catering Business Pathways, and women-led organizations such as the Latinista.
I also write the weekly newsletter #InboxConversations where I share wisdom on navigating the emotional journey of self-mastery through the lens of entrepreneurship. When I’m not imparting a snarky approach to life and business, you can find me searching for the perfect cup of chai latte, roller skating in a local park, or dreaming about the next road trip.
Where You May Have Seen Me
What Others Have To Say…
Vicky Ayala’s extraordinary talent lies in her unique ability to breathe life into your brand. Her consulting is part branding strategy, part product development, and part confidence building — all wrapped up into one.
She’s a quick thinker, brilliant, and a great listener who can crawl inside your head to bring out your best ideas. She leverages her impressive body of work to transform your brand into a memorable and necessary entity in an ever-expanding world of distractions.
Angelica Perez-Litwin, Therapist & Founder of the Lumin Center and Latinas Think Big
Vicky is the first expert I trusted on my entrepreneurship journey because of her brand expertise and how she compassionately championed me to be true to myself throughout every stage of the journey. Now I call her Brand BAE (Before Anyone Else) because she is STILL the first expert I hire whenever I’m launching something new for my businesses.
Nothing tops how Vicky creates a safe space and listens to you as she intuitively holds your hand while you share your ideas and challenges. Then she [magically] brings clarity and simplicity to your vision with her feedback and practical strategy.
Lisa Velazquez, Intuitive Love Coach, Community Builder, and Founder of Lisa Talks Love + Latina Entrepreneurs Inc.
Vicky’s branding expertise, industry knowledge and resourcefulness helped bring my consulting business to the next level. Her skill in being able to identify what’s relevant and needed in the market with my unique value proposition is extremely impressive.
Like many entrepreneurs and small business owners, I have a multi-faceted brand that can go in many directions, but shouldn’t. Vicky helps me keep focused on the value I can and should be delivering to my audiences.
Yai Vargas, Diversity + Inclusion Expert, LinkedIn Ninja, and Founder of the Latinista
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Christine Gutierrez, Therapist, Author, and Founder of The Diosahood
What Others Have To Say…
For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences, and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. She saved me long-term headaches and natural anxieties by being an uber-creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert at House of Bren
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included content development to messaging and user engagement.
Vicky is a brilliant brand strategist and experienced online marketer. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations..
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Tech Expert, Television Personality, and Media Entrepreneur at Rosa Alonso Digital
Still Undecided? Peep These
Frequently Asked Questions
I don’t have a brand. Is this program right for me?
CREATIVE GENIUS METHOD is designed for seasoned pros who have a body of work to support their expertise and want guidance with making it more cohesive and consistent.
If you are starting out with an idea, have not applied your skills, talents, and gifts in a professional capacity, and do not have a body of work to show for your expertise, then this program is not suited for you.
What is your expertise?
I have almost 20 years of work experience in the following industries: social services, media and entertainment, tech startups, advertising, and digital marketing agencies, as well as the performing arts. Don’t let my good looks and quirky writing fool ya…I know my shit.
My professional background is in vocational counseling and digital strategy and I’ve parlayed that into strengths that support your brand development and storytelling needs. If you’re not sure whether I’ve got the goods to help you, hop onto my email newsletter list and peep my musings, engage with me social, and ask around and see for yourself.
I’m big on self-mastery and have been known to integrate mysticism with my work so if esoteric modalities are not your jam, we’re probably not going to be a good fit. #JustKeepingItReal
How will you help me create what needs to get done?
Consider this a co-creation process. Your consultation sessions are a combination of left-brain structure with right-brain creativity. We will work on what needs to be done together and there is one designation creativity intensive session where I apply my design skills to help realize your vision.
We start with spreadsheets and end with a finished deliverable.
I will also provide storytelling and formatting support to help offset the creative work.
ALL CREATIVE WORK that I design for you is considered “work-for-hire” so you retain the rights to use as you wish.
You are responsible for securing any licenses associated with the visual assets including and not limited to fonts, illustrations, graphics, and stock photos.
As I am NOT a lawyer, you are also responsible for consulting with a professional regarding any and all copyright and trademark issues for your newly conceptualized methodology and framework.
How long are the sessions?
Allow 90 minutes per session but prepare for two hours if we need extra time.
One thing to know about how I work, I won’t ever leave you hanging in a session so if we need to go over the allotted time or schedule an extra session, we will do that. I am intensely passionate about creation and I am here to help you do exactly that…create your brand, create yourself, and create a big picture vision that allows you to shine + thrive.
If you’re not ready to do the work, we’re not going to be a great fit for the long term.